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If you're used to shelling out benjamins for sushi, you're probably going to places operated by big-name Japanese sushi chefs. But if you're in anytown USA and want to go out for sushi without the need to check for celebrities, you're probably going into a Corean sushi bar. Why? Probably has something to do with the fact that there are about 7 times as many more Corean immigrants willing to put in those kinds of hours than Japanese. Also, Coreans love raw fish as much as or more than most Japanese.
And it's not like the Corean sushi places are dumps. Some cater to celebs. Take Zuma Sushi in Malibu, for example. That's a Corean sushi bar with Japanese sushi chefs where you can find Heather Locklear or some other Hollywood type every night of the week.
But most are just clean places with competent sushi, minimal countertalk and reasonable prices. One bonus is that many also serve Corean barbeque on the side. There are getting to be so many Corean sushi bars that they sometimes outnumber Chinese restaurants in some California suburbs.
Should Chinese restaurants be worried?
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